Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis. It is the world's second-largest wine and spirits seller.
After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. It is now a worldwide conglomerate.
Pernod Ricard owns the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal), along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka.
In 2013 Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
As of 2015, India is the company's third largest market by value.
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History
Pernod
- 1797 - Henri-Louis Pernod, a Swiss distiller, opened his first absinthe distillery in Switzerland.
- 1805 - Maison Pernod Fils (simply known as Pernod Fils) was founded in Pontarlier, Franche-Comté in eastern France by Henri-Louis Pernod and started the production of the anise-flavored liquor known as absinthe.
- 1850 - Henri-Louis Pernod died.
- 1871 - Distillerie Hémard was founded near Paris.
- 1872 - Société Pernod Père & Fils opened in Avignon.
- 1915 - Production and consumption of absinthe was prohibited in France.
- 1926 - All 3 distilleries merged to form Les Établissements Pernod.
- 1951 - Pastis 51 was launched.
- 1965 - Takeover of Distillerie Rousseau, Laurens et Moureaux, producer of the Suze liquor since 1889.
Ricard
- 1932 - Ricard, which soon became France's favourite long drink, was founded in Marseille by Paul Ricard.
- 1940 - Production of pastis was prohibited by the Vichy regime.
- 1944 - Production of pastis became legal again.
- 1968 - Paul Ricard retired; his son Patrick became CEO in 1978.
Pernod Ricard
- 1975 - Old rivals Pernod and Ricard merged to form Pernod Ricard S.A..
- 1988 - Pernod Ricard acquired Irish Distillers (which includes Jameson Irish whiskeys).
- 1989 - Pernod Ricard acquired Orlando Wyndham (makers of Jacob's Creek).
- 1993 - Pernod Ricard worked with Cuban companies to create Havana Club International.
- 2001 - Pernod Ricard purchased 38% of Seagram's Wines and Spirits business.
- 2005 - Pernod Ricard purchased Allied Domecq.
- 2008 - Pernod Ricard purchased V&S Group including the Absolut Vodka brand, from the Swedish government.
Subsidiaries
- Pernod Ricard Winemakers (Australia) - owner of Orlando Wines (incl. Jacob's Creek) and Wyndham Estate
- Pernod Ricard NZ - owner of Montana Wines
- Corby Distilleries - Canadian subsidiary; owner of Wiser's whisky, Lamb's rum; Hiram Walker & Sons Limited is majority shareholder of Corby and itself unit of Pernod Ricard
- Pernod Ricard Rouss - subsidiary in the Russian Federation
- Irish Distillers - Irish subsidiary
- Pernod Ricard Armenia - Armenian subsidiary and owner of Yerevan Brandy Company
- Pernaud Ricard Hellas - subsidiary in Greece
- Pernod Ricard India - Indian subsidiary
- Pernod Ricard Winemakers Spain - owner of Campo Viejo, Ysios, Tarsus, Aura, Azpilicueta, and Siglo wines
Brands
Pernod Ricard owns a wide variety of beverage brands worldwide. These include:
As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:
Pernod Ricard previously owned the non-alcoholic chocolate beverage Yoo-hoo, which was acquired from a group of private investors in 1989. Pernod Ricard also previously owned the carbonated citrus drink Orangina. Both brands were sold in 2001 to Cadbury Schweppes.
Controversies
Havana Club trademark conflict
The Havana Club brand was lost to its founders, the Arechabala family, due to the 1959 Cuban Revolution, and an ongoing legal battle opposes the claimed trademark owners in the US to the joint-venture between Pernod Ricard and the Cuban State-owned company Corporación Cuba Ron. The Havana Club trademark remains unchallenged elsewhere in the world, having been validated by court decisions in a number of countries other than the US.
Support of bullfighting in France
According to the NGO Alliance anticorrida, Pernod Ricard is the major funder of bullfighting in France, financing bullfighting clubs and sponsoring corridas despite the opposition of a majority of French citizens to blood sports.
Source of the article : Wikipedia
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